Job Description

About Rawrr Inc.

Rawrr Inc. is a fast-growing electric dirt bike brand committed to innovation, high performance, and an exceptional shopping experience. We are looking for an experienced Shopify Website Manager to oversee and optimize our e-commerce website, ensuring a seamless customer journey and driving online sales growth.

Job Summary

As a Shopify Website Manager, you will be responsible for maintaining and optimizing our Shopify store, managing product listings, improving conversion rates, and implementing e-commerce strategies. You will work closely with the marketing and operations teams to enhance user experience, track website performance, and ensure smooth online transactions.

Key Responsibilities

Shopify Website Management:

• Maintain and optimize our Shopify website for performance, speed, and conversion rates.
• Manage product listings, pricing, descriptions, and inventory to ensure accuracy.
• Implement SEO best practices, including keyword optimization, meta tags, and site speed enhancements.
• Integrate and configure Shopify apps for enhanced functionality (marketing, analytics, payments, etc.).
• Ensure mobile responsiveness and UI/UX best practices across all pages.
• Manage and optimize the checkout process, payment gateways, and shipping settings for a seamless user experience.

Google Ads & Paid Advertising Management:

• Develop and execute Google Ads campaigns (Search, Display, Shopping, and YouTube).
• Monitor and optimize ad performance, keyword bids, and audience targeting to maximize ROI.
• Implement remarketing and retargeting strategies to increase conversions.
• A/B test ad creatives, landing pages, and bidding strategies to improve performance.
• Analyze Google Analytics, Google Tag Manager, and Search Console to track key metrics and optimize ad spend.
• Stay up-to-date with Google Ads trends, algorithm changes, and industry best practices to maintain a competitive edge.

Data Analysis & Reporting:

• Track and report on website and ad performance metrics, providing insights and recommendations.
• Generate monthly reports on Shopify sales, ad spend, customer acquisition costs, and conversion rates.
• Work closely with the marketing team to align advertising strategies with sales goals.

Cross-Team Collaboration:

• Work with the content and design teams to create compelling ad creatives and landing pages.
• Coordinate with operations and customer service to improve website experience and address customer concerns.
• Provide input on promotions, product launches, and seasonal campaigns to maximize visibility and engagement.

Qualifications & Skills

• Shopify Experience – At least 2+ years managing Shopify stores, including theme customization, product uploads, and checkout optimization.
• Google Ads Expertise – Hands-on experience with Google Search, Display, Shopping, and Video Ads.
• SEO & Conversion Rate Optimization (CRO) – Strong understanding of Google Search Console, on-page SEO, and landing page optimization.
• Google Analytics & Tag Manager – Ability to track conversions, set up custom events, and analyze user behavior.
• A/B Testing & Data-Driven Decision Making – Experience running A/B tests on website elements and ad creatives.
• E-commerce & Digital Marketing Knowledge – Understanding of customer acquisition funnels, remarketing strategies, and paid advertising trends.
• Basic Web Development Skills – Familiarity with Liquid, HTML, CSS, and JavaScript for Shopify customizations.
• Excellent Communication & Team Collaboration – Ability to work across departments and with external partners.

Preferred Qualifications

• Google Ads Certification (Preferred but not required).
• Experience with Meta Ads (Facebook, Instagram), TikTok Ads, and Klaviyo (Email Marketing).
• Knowledge of Shopify Plus and advanced automation tools.
• Previous experience in powersports, automotive, or outdoor adventure industries is a plus.

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