Location: Los Angeles, CA

Reporting to: Director (Elle Pugh)

About Elle & Riley

Elle & Riley Cashmere is a New Zealand-founded and female-owned premium cashmere brand known for timeless luxury, impeccable quality, and understated elegance. We are expanding into the US market and looking for an exceptional Ecommerce Manager to join our team in Los Angeles. Our goal is to dramatically scale our ecommerce business over the next year while delivering a seamless and elevated online shopping experience.

About the Role

The Ecommerce Manager will play a pivotal role in driving online sales, optimizing our Shopify website, and managing the end-to-end ecommerce strategy. This is an independent and highly entrepreneurial role where you will have ownership of ecommerce operations, from product uploads and SEO to content management and customer care. You will lead efforts to grow traffic, conversions, and overall ROI while ensuring every customer interaction reflects the luxury essence of Elle & Riley.

Ecommerce Strategy and Optimization

• Develop and implement a comprehensive ecommerce strategy to scale revenue and achieve financial targets.
• Optimize the Shopify website for maximum conversion rates, ROI, and seamless user experiences.
• Monitor and analyze ecommerce performance metrics, including traffic, AOV, UPT, and CVR, using analytics tools like Google Analytics.
• Conduct regular A/B testing and implement data-driven improvements to UX/UI.

Content and Product Management

• Oversee all product uploads, ensuring accuracy in descriptions, images, and SEO optimization.
• Collaborate with the marketing team to create and upload compelling blog posts, landing pages, and campaign content.
• Ensure alignment of content with the brand’s tone of voice and visual identity.

Email and Text Marketing

• Develop and execute email marketing strategies in Klaviyo, leveraging automation, segmentation, and creative content to engage and convert customers.
• Build and manage SMS marketing campaigns to drive customer engagement and retention.

SEO and Digital Marketing

• Implement and refine SEO strategies to increase organic visibility and search rankings.
• Collaborate with the marketing team to plan and execute paid media campaigns on platforms such as Meta, Google Ads, and Pinterest.

Customer Care and Experience

• Ensure exceptional online customer service, managing inquiries and resolving issues with efficiency and care.
• Foster strong relationships with customers through personalized interactions and post-purchase communication.

Collaboration and Reporting

• Work closely with the Director and other team members to align ecommerce efforts with overall business goals.
• Provide weekly and monthly performance reports, including insights and actionable recommendations.

• Experience: 5+ years in ecommerce management, preferably in the luxury or apparel industry, with a proven track record of scaling online sales.
• Technical Expertise: Proficient in Shopify, Klaviyo, Google Analytics, and other ecommerce and marketing tools.
• Analytical Skills: Strong ability to analyze performance data and translate insights into strategic actions.
• Creative Vision: Ability to align content and campaigns with the brand’s sophisticated, understated aesthetic.
• Self-Starter: Comfortable working independently and taking ownership of ecommerce operations.
• Customer Focus: Passionate about delivering a premium shopping experience to customers.

• The opportunity to work with a growing luxury brand in a pivotal role.
• Competitive salary with room for growth as the business scales.
• Annual bonus plan, KPI based
• A supportive and entrepreneurial environment where your ideas are valued.
• Wardrobe allocation and staff discount on our beautiful cashmere 
• Flexibility to work remotely part time 
• Medical insurance