Job Description

Senior Manager of Paid Social Media

Blue Plate Media Services

Location: Summit, NJ (25 Miles West of NYC - ONLY NJ based candidates)

About The Company

BPMS is a media strategy, planning, and cross-screen buying agency, a market leader in reaching and engaging moms, families, and kids. Celebrating 25 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients, BPMS offers a friendly, collaborative, and entrepreneurial environment where your voice is heard and your role is appreciated—full benefits, including 401K.

Come grow with us.

The Role - Qualifications

• 10+ years of  hands-on experience in paid social media strategy, planning, and execution at a recognized digital media agency/internal paid media department (client side)
• Proven ability to personally build and launch paid social media campaigns from start to finish on  Meta (Facebook/Instagram) and TikTok Ads Manager
• Strong technical expertise in  Meta Ads Manager and TikTok Ads Manager – must be comfortable working in the platforms daily
• Meta Social Media Marketing Professional Certification (strongly preferred)
• Strong experience with  A/B testing, audience segmentation, budget pacing, and campaign optimization
• Data-driven mindset with strong quantitative analysis and  campaign reporting skills
• Experience across multiple campaign objectives:  awareness, traffic, lead generation, conversions, and e-commerce
• Strong understanding of  Saved Audiences ,  Custom Audiences, Lookalike Audiences, and Dynamic Ads
• Leadership skills with the ability to  train junior employees on back-end management of paid social programs

Key Responsibilities

• Join us as the Senior Manager of Paid Social Media, where you'll be at the helm of crafting, executing, and managing dynamic strategies, plans, and buys for our portfolio of consumer-facing clients
• Personally build, execute, and optimize paid social campaigns on Meta and TikTok
• Develop and implement  A/B testing strategies to optimize creative, targeting, and placements
• Manage  campaign budgets, pacing, and bid strategies across objectives
• Stay updated on  algorithm changes, ad formats, and industry best practices
• Train and mentor junior team members on best practices in ad buying and optimization
• Collaborate with creative teams to develop high-performing ad creatives tailored to social media algorithm

To work at BPMS, we expect nothing short of your best. Send your resume and a note explaining why you’re the one.

HQ is located in downtown Summit, New Jersey (25 miles West of NYC)

This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice. Due to the high volume of applications, only eligible or matching candidates will be contacted by us.

Blue Plate Media Services (BPMS) is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

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